8.30.2002

As American As Apple Pie

If you live in Boston, you know that Irish drinkers must be a healthy percentage of the market for alcohol, because you can always find advertisements for Irish alcohol. The average Irish-alcohol-ad touts the authentic Irishness of their beverage and sometimes the strength of "an Irish thirst".

Though I take moral issue with marketing a nation as drinkers, my main objection to the ads is their inanity. I have never seen a single good ad for Irish alcohol. Well, actually there's one. It's for Magner's Irish Cider, and it says "We could have just made beer. And you guys could have just played cricket."